Early-Bird Deadline January 31, 2027

International
Toy Awards

Celebrating the Power of Play

From bold new concepts to products already on shelves, the International Toy Awards celebrate the best in toy, game and play design from every corner of the world. Entries are open now.
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Built for the people behind the toys

Brands, Designers & Students

Independent designers, inventors, studios, manufacturers, brands and students all compete on equal footing.

Concept, Prototype or Product

Original concepts, working prototypes and finished products are all eligible — there is no requirement to have them shipped.

Entered From Anywhere

Submissions are digital — photography, renderings and video. No crates, no customs, no freight schedule standing between your work and the closing date.
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24 categories. Multiple opportunities to win.

From baby toys to board games, collectibles to construction sets — every kind of play has a category built around it, covering every stage of development from a first sketch to a shelf-ready product, and every age group from infants to lifelong collectors.

Baby & Infant Toys

Toys built around sensory engagement, discovery and ease of interaction.
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Preschool Toys

Toys that build imagination, coordination, communication and discovery.
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Dolls, Figures & Playsets

Character-led toys for storytelling, identity, role-play and imaginative worlds.
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Plush Toys

Soft toys combining character, comfort, tactility and imaginative play.

Construction & Building Toys

Systems for building, assembling, transforming and creating structures.
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Creative, Art & Craft Toys

Products for making, artistic expression and hands-on experimentation.

Educational & STEM Toys

Toys uniting learning and play through science, technology, language or culture.

Board, Card & Social Games

Games designed around rules, strategy, communication or storytelling.
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Puzzles & Brain Teasers

Products that challenge perception, logic, memory, dexterity or spatial thinking.
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Electronic & Interactive Toys

Toys with electronics, responsive tech or digital components for interactive play.
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Vehicles, Models & Remote-Control Toys

Toys inspired by movement, transportation and machines.
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Outdoor & Active Play

Play products for movement, exploration and coordination beyond the tabletop.

Collectibles & Designer Toys

Collectibles and limited editions centered on character, authorship and identity.

Kidult, Hobby & Model Products

Toys and recreational products designed for teens, adults, collectors and hobbyists.
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Inclusive & Accessible Toys

For users of all abilities, including sensory, physical or cognitive differences.
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Sustainable Toys

Toys built with sustainable materials, ethical manufacturing or circular design.
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Packaging & Presentation

Packaging and presentation systems that strengthen experience and retail impact.
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Experimental & Future Play

Emerging forms of play that don't fit established toy categories.
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Spaces

Physical spaces designed around play — from bedrooms and playrooms to playgrounds and public spaces.
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Gaming & Video Games

Physical and hybrid gaming products that bring digital play into the real world, from toys-to-life figures to gaming hardware.
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Books & Prints

Printed and audio storytelling products that extend play and learning beyond toys.
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Cultural Toys

Toys/products created for cultural festivals, holidays and traditions worldwide.
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Educational Spaces & Equipment

Products and space design made for schools and educational settings.
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Licensed Toys & Games

Toys/games built around entertainment franchises and intellectual property.
Award Value

What a win does for your work

An award is an asset, not an announcement. Here is where it earns its place.

Sell-In Leverage

The winner's seal goes on packaging, catalogs, retail displays and booth graphics — a third-party mark that gives buyers, distributors and retailers a reason to look twice at your product instead of the one beside it.

Industry Access

Winners are put in front of toy-industry professionals, designers, manufacturers and retail specialists — the people who make buying, licensing and distribution decisions.

Independent Validation

A funding deck, a portfolio, a CV, a department's annual report: an award assessed and selected by an international jury is evidence, not a claim you make about yourself.

2027 Entry Deadlines

Early-Bird Deadline
January 31, 2027

Save 20% on the standard entry fee when you enter early.

Enter Now See All Deadlines
Who's Behind It

Four decades of awards experience

The International Toy Awards are presented by Farmani Group, running international creative competitions since 1985 — including the International Design Awards and the European Product Design Award.

Judged by the industry. Jurors are drawn from across the toy, design and play industries, reviewing every entry on the work itself — independent of company size, marketing budget or connections.

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Celebrating the
Power of Play

Enter Now View Categories